Mieta is a natural toothpaste brand transforming a simple daily ritual into an elevated experience. Premium refillable packaging aims to elevate the everyday ritual of oral care, resulting in a brand that feels at home in any modern bathroom.

When designing Mieta, we aimed to transform a simple daily ritual into an elevated experience. From the clean typography to the vintage-inspired color palette, every choice speaks to minimalism, sustainability, and quiet confidence. It’s a brand that’s as stylish as it is considered, and we loved bringing it to life.